"The Amazing Race 14" opened up with 'disappointing' preliminary ratings for its premiere winter/spring episode, notes Marc Berman @ PIFeedback.com.
TAR14 scored a 2.7 fast national rating for its first airing in the key 18-49 age group, well below the comparable 3.1 mark for the opening of last fall's "Amazing Race 13." About 9.3 million overall viewers saw the program, down from last fall's comparable 10.3 million opening viewership.
If there is a mitigating factor, it is only that broadcast ratings were depressed for the night across the board, likely due to the NBA All-Star Game and Presidents' Day weekend. TAR still finished with the top demo mark among CBS programs for the night.
All that said, the kind of demo mark TAR14 scored last night should begin to raise concerns over the future of the program. With CBS' lineup largely solid across the board, "The Amazing Race" will need to perform better to justify its place there.
____________________________Labels: ratings, tar 14.1, the amazing race, the amazing race 14
