Labels: ratings, tar 14.4, the amazing race 14
TAR14 scored a 3.1 same day Nielsen rating among age 18-49 viewers, its highest mark of the current run. It also marks the first time in which an original "Amazing Race" episode has defeated an original "Home Edition" airing among age 18-49 viewers. TAR14 also beat "The Simpsons" head to head by that mark as well, an unusual occurance in its own right.
The 4th TAR14 episode scored 10.1 million overall viewers, the top mark for the 8 p.m. hour as well though that fact is neither all that unusual or significant. What is significant is that the positive feedback for the current TAR season has finally been reflected in the last two weeks' Nielsen numbers.
To be fair, TAR's ratings aren't really growing from season to season, just not sinking in the same manner as other programs. In this era of DVRs and TiVos though, holding steady while others decline is a victory in and of itself.
----
(millions)
(18-49)7 p.m. 8 p.m. 9 p.m. 10 p.m.
(millions)
(18-49)TAR 14.1 TAR 14.2 TAR 14.3 TAR 14.4
____________________________