Last Sunday's episode six of "The Amazing Race 14" shattered all previous high marks for the current run, achieving the highest overall audience since November 2007 and the tenth highest in the entire "Amazing Race" series history!
With assists from the NCAA basketball tournament and President Obama inbterview lead-ins, TAR 14.6 reached a final 3.6 Nielsen rating in the key age 18-49 demographic, much higher than the fragmentary initial estimates. The final measure was the highest in the demographic since November 2008 and a full half point higher than the previous "Amazing Race 14" high mark of 3.1 reached the previous two weeks.
The more impressive numbers come in terms of overall audience where the latest "Amazing Race" episode scored 12.4 million viewers, making TAR 14.6 the most watches episode since the start of "The Amazing Race 12" back in November 2007! In fact, the latest airing was the most watched TAR spring season episode since it moved to Sunday nights.
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I don't even have room for all the good numbers but let's add a few more. "The Amazing Race 14" finished in 18th place for all weekly prime time shows in the age 18-49 rating, a tie for 14th place among age 25-54s and 15th place in overall audience!
Plainly, the program was massive assisted by both "60 Minutes" with its interview of President Obama plus the basketball overrun from the NCAA men's basketball tournament. However, when "The Amazing Race 14" still comes close to beating out even an Obama-boosted "60 Minutes" among 18-49s, some share of the credit has to be reserved for TAR itself.
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| EDT | Series | Viewers
(millions) | Rating
(18-49) |
|---|
| 7:52 p.m. | 60 Minutes | 17.0 | 3.9 |
|---|
| 8:52 p.m. | The Amazing Race 14 | 12.4 | 3.6 |
|---|
| 9:52 p.m. | Cold Case | 11.4 | 2.4 |
|---|
| 10:52 p.m. | The Unit | 8.1 | 2.1 |
|---|
| CBS weekly average | 11.5 | 3.4 |
|---|
| Episode | Viewers
(millions) | Rating
(18-49) | Overrun |
|---|
| TAR 14.1 | 9.2 | 2.6 | none |
|---|
| TAR 14.2 | 7.8 | 2.6 | none |
|---|
| TAR 14.3 | 10.6 | 3.0 | none |
|---|
| TAR 14.4 | 10.1 | 3.1 | none |
|---|
| TAR 14.5 | 10.3 | 3.1 | none |
|---|
| TAR 14.6 | 12.4 | 3.6 | 52 min. |
|---|
____________________________Labels: cbs, ratings, tar 14.6, the amazing race, the amazing race 14
