The final episode of "The Amazing Race 14" did not bump upward in the preliminary Nielsen ratings, instead scoring near its season averages. TAR 14.12 drew a 3.0 prelim mark in the age 18-49 group with about 10.4 million overall viewers, reports PIFeedback.com.
As per usual this spring season, "The Amazing Race 14" had to work off of a poor demographic lead-in, doubling the "60 Minutes" preliminary rating (1.5) in the 18-49 age group. Even with no ratings bump, TAR14 still won the hour in both overall audience and 18-49s, defeating the first hour of "The Celebrity Apprentice" finale in the process.
While Mother's Day & Apprentice competition may have taken a sliver of the potential audience away, the simple reality is that "Amazing Race" finales just don't draw ratings bumps much above regular season episodes. The series is the reality show equivalent of "24" in that way, one has to already know and be invested in the characters and storylines already to appreciate an "Amazing Race" finale.
_________________________Labels: ratings, tar 14.12, the amazing race, the amazing race 14
